STIK Laško, in a joint international promotional campaign co-financed by the Slovenian Tourist Board, highlights the thermal and brewing tradition of the place. This is a heritage that connects generations, millennia and, above all, golden memories. It has been more than 2,000 years since the ancient Romans discovered thermal mineral springs, and more than 200 years since Laško has smelled of beer. Thermana Laško, Rimske terme, Pivovarna Laško Union and Restaurant Pavus invite you to a golden autumn break. In cooperation with the Nea Culpa agency, the people of Laško have created a photo and video story of the golden times.
These are moments that flow through decades and generations, full of warmth and joy, whether it's in a children's spa, on a visit to the Laško Brewery Tour or in the royal bath. This year's campaign tells the story of Golden Laško in autumn, when the sun shines through the dome of the Thermana or the historic Temple of Diana in the Roman Baths, it illuminates the hills above Laško and the old town center with Tabor Castle. In the foreground are golden moments of extended family, who is returning to Laško. Love to The center of thermal and brewing Slovenia is not born with one visit, but grows from generation to generation.
Photo: Nea Culpa / Jošt Gantar
STIK Laško is extending its strongest season with an international promotional campaign on the Slovenian, Croatian and Austrian markets and connecting the destination's key tourism providers into a common story. From Roman Baths and Thermane Laško to Laško Brewery Tours, which by opening the doors to live production and the museum also unlocks the world of heritage and development of the place that grew up with the most famous Slovenian brewery. Laško attracts international visitors from Austria and Croatia, which dominate the destination in terms of arrivals, attracts with all its golden specialties, led by an attractive thermal and wellness offer and cuisine based on fresh, seasonal ingredients.
»We are proud that Zlato Laško has become a guarantee of quality and friendliness for our guests over the years. With this traditional campaign, we are extending the successful and fully booked summer season. This year, we are looking forward to new investments, among which we can highlight the new Laško Brewery Tour with an entrance tasting and souvenir center, and the renovated Thermane Laško sauna center. Other partners, such as Rimske terme, smaller accommodations, our caterers, cultural producers and associations, are also constantly upgrading their offerings. We are pleased that we can confidently invite you to new golden times in Laško, the capital of thermal and brewing Slovenia,« emphasizes Miha Mirt, director of STIK Laško.
Photo: Nea Culpa / Jošt Gantar
One of the biggest innovations this year is Laško Brewery Tour, which combines more than 200 years of brewing tradition with a modern brewery and offers visitors an authentic insight into the live production of one of the most modern breweries in the region. This boutique experience is a partnership project between Pivovarna Laško Union, which contributes content, knowledge and infrastructure, and the public institute STIK Laško, which develops and manages the product.
»"At the beginning of the summer, in cooperation with the STIK Laško Institute, we reopened the doors of our brewery in Laško to visitors. We want to show them how tradition, people and top-notch brewing have been intertwined in Laško for over 200 years, while at the same time creating a new experience that connects the brewery, the destination and the local community. On the tour, visitors get to know the brewing heritage of Laško up close, watch live beer production and discover how beer is made in one of the most modern breweries in the region, while also gaining insight into our sustainable practices and ending the experience in good company with a guided tasting of selected beers and non-alcoholic versions,"« says Tina Belej, Head of Sustainability and Corporate Inclusion at Pivovarna Laško Union.
Under the famous Thermana Laško glass dome all generations meet. The youngest ones can enjoy waves, slides, water adventures and the popular children's spa with a chocolate massage or facial, while adults can take time for a wellness break. This autumn also brings completely renovated Sauna Center Thermana Park Laško. The family vacation can continue with a picnic of local delicacies, a walk or with the famous Laško honey.
»We are happy and proud to be upgrading our story for all generations this year with a renovated sauna center. From numerous saunas and a circular Kneipp path to a unique thermal water fountain and an ice cave, the newest sauna center in Slovenia offers relaxation for all tastes. Thermana Laško remains a place where families connect through play, thermal wellness pampering and create priceless memories together.«", he emphasizes Nina Pader Topole, Marketing Manager at Thermana Laško.
Photo: Nea Culpa / Jošt Gantar
Roman baths have more than The 2000-year story of thermal springs today they continue as Adults Only resort. Amalia's and Roman springs, Varinia Sauna Land, Amalija Wellness Center and historic Diana's spa temple create a golden story of a vacation dedicated to peace, romance and time together.
»We are very pleased with the positive feedback from our guests since we became an Adults Only resort last year. We are proud to be able to develop the thousand-year-old tradition of the Roman Baths today as a temple of relaxation for adults, where couples can truly find peace, privacy and time just for themselves.«", he adds Marko Maze, sales manager at Rimske Terme.
This year's campaign on domestic and foreign markets was designed in Laško with a new photo and video story Zlato Laško, which was prepared by STIK Laško in collaboration with Nea Culpa Cultural Tourism Development and Communications Agency. »Laško is golden because of the tradition and nostalgia it evokes in generations of Slovenian and international guests. We have been co-creating Golden Laško for the fifth year and we are proud of how the destination and partners live this story. With the Warehouse Collective team and photographer Jošto Gantar, we wanted to capture the golden times in Laško with our camera and photo lens, which connect so many families, couples and satisfied returnees, who are the most important in tourism.«", he says Neja Petek, director of the Nea Culpa agency.
